Sunday, February 2, 2014

Ford Nearly Double What news - ford fusion doubles energy efficiency compared to average car driven in usa. I doubt whether the message got through in doubling ads - 30 second then 60 second. Maybe where ad agencies chat they will talk about this for ever. How this message will be sustained with the public is not yet known. The only great idea is to try and own the hashtag #nearlydouble. Maybe ford has some follow up campaign that will try and do this but if so there was a much more effective way to launch #nearlydouble so that billions of youth celebrate the future of that mission

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